The Internet has changed the way we relate to each other, as business partners, as clients, as friends, as family, even as lovers. Not only has it become easier to stay in touch with people we already know, it has become easier to find and connect with people we’ve never met before — and might not ever meet at all!
Whether you’re looking for new customers, a new audience, a new business partner, a new vendor, new friends, or a new one night stand, you can maximize your use of the Internet and the wave of social networking sites that have cropped up to help us connect. Doing even a few of these things will set you apart from the vast majority of people who view social network sites as toys and networking as “just for fun” (though it can be fun, too).
Have a clear purpose: Know what you’re using a social networking site for. While it’s ok to have a profile somewhere that’s just for “hanging out”, you need to knowthat hanging out is its purpose. If you are using a social networking site to try to build an audience, connect with other professionals, or meet your next wife, it should be focused on achieving that end. Don’t muddy the waters by trying to advertise your dog-walking service, pick up dates for the weekend, post pictures of the company picnic, and build an audience for your homebrew science fiction video series.